As an agency that prides itself on its design focus, Epiphany Studio felt it was time for a refresh of its existing brand. Epiphany works specifically with building materials and architectural product companies to grow their sales and needed an updated identity that would appeal to rough-and-tumble building material manufacturers and design-focused clients alike, while still being unique in the space.
Epiphany’s previous logo was set in Didot and paired with a bright yellow-orange. While timeless, it came across as too delicate for the niche the business operates in, and the thin forms of the e-circle mark easily got lost at small sizes.
The Didot logo was paired with Futura as the primary typeface.
It was important to me to keep a lineage between the old and the new so that the brand would remain recognizable in the space.
The new mark swaps Didot for a more hard-edged and technical san serif typeface, BW Gradual. It has thin elements that feel reminiscent of the dramatic thins but feel more technical than delicate. The E from the original typeface was modified to be more geometric, to better fit the circle container when it’s used as a standalone mark.
The logo is paired with a two-typeface system. Bodoni Moda becomes the main heading face. This keeps the link to Didot with a dramatic serif but has features more weights and variations that make the typeface more useable. Futura stays as its faithful companion.
This is paired with a more vibrant and true orange, resulting in a palette that feels more dramatic and sophisticated.
The supporting graphic treatment is a radiant circle. This can stand alone, or emanate from the logo itself. These elements not only provide visual interest and a way to break up empty space but also represents the spread of ideas or awareness through marketing.
Branded Coffee for New Clients
Updated Website