Austin Berry Design | Logo and Brand Identity
Personal Project
The challenge for this project was to elevate the appearance of my personal freelance brand into something more cohesive, sophisticated, and unique. The new brand would have to represent my visual style and capability, while being memorable and distinctive, and clean enough to stay in use for many years.
The lightning bolt mark is a combination of an uppercase A and a lowercase B. The letters have been intentionally abstracted to the point where the initials are no-longer clearly visible, which makes the mark more distinct and versatile and less connected to my name and initials. This gives me more freedom to use the mark alone in various applications.
